Abercrombie & Fitch is confident

U.S. Abercrombie & Fitch Inc. announced that its in Europe and the UK market expansion plans. The company plans to enter Italy, France, Germany, Spain, Denmark and Sweden, and in the UK to add a new main operating base. The company also announced that it has hired PBS Real Estate real estate company and its executives, Ms. Laura Pomerantz served as its real estate in Europe and the United Kingdom full consultant to the company seeking gold store.

Laura Pomerantz previously assisted Abercrombie & Fitch Inc. in the U.S. opened in New York Manhattan Fifth Avenue flagship store, and Bleecker Street in Manhattan, the establishment of RUEHL stores.

Abercrombie & Fitch is designed for age 18-22 years old university student designed a high-priced casual apparel brand of American life. The company's total owned Abercrombie & Fitch, abercrombie, Hollister Co., And RUEHL No.925 four brands. The company plans to market in January 2008 to launch another brand "Concept 5".

Young people that the European market for apparel retailers, Abercrombie & Fitch brand strong demand. By the company is located in Burlington Gardens, London on the 7th Avenue flagship store in Europe the success of the first operating results can be confirmed.

The company's chairman and chief executive Mike Jeffries said, Abercrombie & Fitch's long-standing assessment that the European market, indicating that the market demand for Abercrombie & Fitch brand is obviously very strong, and drainage that now is the activation of its Abercrombie & Fitch Company international growth strategy of expanding the European market, the best time to make the abercrombie fitch wholesale .

Many retailers, headquartered in the United States found that the business to the European market than expected difficulties. Many competitors in the European market, especially in Germany, full of Wal-Mart and Gap brands such as competition, coupled with access to draw on the immature to make market operations more difficult.

Abercrombie & Fitch is confident, but recently the company's present (2007) year of sales in June than analysts expected profit of the same-store earnings growth rate higher than 2% of its total sales for the current month up to 293.2 million U.S. dollars, compared The 243 million U.S. dollars last year to grow 21% this year, a ~ 6 month sales of 1.25 billion U.S. dollars, representing growth of 15% a year earlier.

Abercrombie & Fitch Inc. in the United States has 182 stores with the same name, and 409 Hollister Co. Stores and 17 RUEHL stores. In Canada there are three Abercrombie & Fitch stores and three Hollister Co. Store, with the same name in London a flagship store.


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